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Facebook Ads
New to Facebook Ads? Start with the essentials.
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Facebook Ads General Inquiries
New to Facebook Ads? Start with the essentials.
What are Facebook Ads?
Facebook Ads are paid messages businesses use to promote their products or services on Facebook. They can appear in feeds, stories, videos, and more to target specific audiences based on interests, location, behavior, and demographics.
How much does it cost to run Facebook Ads?
There’s no minimum spend, so the cost depends on your budget. You can choose a daily or lifetime budget, and the pricing is determined by auction—meaning you compete with other advertisers targeting the same audience.
What is Facebook Ads Manager?
Facebook Ads Manager is a powerful tool that lets you create, edit, and analyze your ad campaigns. You can manage targeting, budgeting, placements, and performance all in one place. Learn more here.
What types of Facebook Ads can I run?
You can run image ads, video ads, carousel ads (multiple images or videos), slideshow ads, collection ads, and more. Each type suits different campaign goals like awareness, consideration, or conversion.
How do I target the right audience?
Facebook offers detailed targeting options based on location, age, gender, interests, behaviors, and even past interactions. You can also create custom audiences using email lists or website visitors.
Can I track how my ad is performing?
Absolutely! Ads Manager provides insights like reach, impressions, clicks, conversions, and cost per result. You can customize reports and even use the Facebook Pixel to track actions on your website.
Instagram Ads General Inquiries
Answers to common questions about Instagram advertising.
How do I create an Instagram ad?
You can create Instagram ads through Meta Ads Manager. Simply choose your goal, select your audience, set a budget, and design your creative. Learn more here.
Do I need a Facebook account to run Instagram ads?
Yes, Instagram ads are managed via Meta’s platform, so a Facebook account is required to access Ads Manager and link your Instagram business profile.
What’s the minimum budget for Instagram ads?
The minimum budget can vary based on your ad objective, but generally, you can start with as little as $1/day for impressions. See Meta’s budget guidelines.
Can I target specific audiences?
Yes, you can target users by demographics, interests, behaviors, and even create lookalike audiences. Custom audiences allow advanced targeting using your data.
How do I track the performance of my Instagram ads?
You can view detailed analytics in Meta Ads Manager, including reach, impressions, engagement, click-through rate (CTR), and conversions. Read about ad reporting tools.
What types of Instagram ads are available?
Instagram offers various ad formats including Stories, Reels, Carousel, Photo, Video, and Explore ads—each suited for different goals. Explore all formats here.
Google Ads General Inquiries
Get support on your Google Ads questions and setup.
How do I set up my first Google Ads campaign?
To set up your first campaign, log into your Google Ads account, click on "New Campaign", and follow the guided steps. Learn more here.
What are the different campaign types?
Google Ads offers campaign types like Search, Display, Video, Shopping, and Performance Max. See campaign types explained.
How is Google Ads billing calculated?
Google Ads uses a pay-per-click model. You are charged when someone clicks your ad, based on your bidding strategy. Understand billing and payments.
Why are my ads not showing?
Your ads may not show due to budget limits, disapproved ads, or targeting settings. Troubleshoot missing ads.
What is a good Quality Score?
Quality Score ranges from 1 to 10 and reflects the relevance of your ads, keywords, and landing pages. A score of 7 or above is considered good. Improve Quality Score.
How can I track conversions?
Set up conversion tracking by adding a code snippet to your website or linking your Google Analytics account. Set up conversion tracking.
Snapchat Ads General Inquiries
Get insights into Snapchat advertising tools, billing, and performance.
How do Snapchat Ads work?
Snapchat Ads allow businesses to reach users through various engaging ad formats like Story Ads, Filters, and Lenses. These ads appear between user-generated content and can be targeted by demographics, interests, or location. Learn more about ad formats here.
What’s the minimum budget for Snapchat Ads?
You can start advertising on Snapchat with as little as $5 per day. Campaign budgets can be scaled based on your business goals and reach. Check our pricing guide.
Can I track ad performance on Snapchat?
Yes! Snapchat offers a built-in analytics tool called Ads Manager. You can track impressions, swipe-ups, conversions, and more. Explore Ads Manager features.
How do I target the right audience?
Snapchat provides robust targeting options including age, gender, interests, location, and device. You can also upload your own custom audiences. Learn how to set up targeting here.
Is there a way to automate my Snapchat campaigns?
Absolutely! Snapchat supports campaign automation through Snap Pixel and integrations with tools like Zapier and Shopify. Read more on automation tools.
How do I handle billing and payments?
Billing is managed within your Snapchat Ads account. You can choose between manual or automatic payments, add multiple payment methods, and download invoices. Visit the billing support page.
